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endofcableblogpictureEditorial spreads for a feature story are a blast to create. I have worked to make them fun, interesting and conceptual, while conveying the point of the story. In these examples, I either created the art myself, hired an illustrator or photographer, or used stock art.

Every year CED magazine ran a roundtable story in which several top CTOs (chief technical officer) would be interviewed for their views on the current state of the technology of the cable-telecommunications industry. For this installation, the topic was the idea that because of the convergence of so many technologies, cable TV as we know it—merely programming being run on different channels—was coming to an end. It instead was being replaced by something that consumers were craving, interactivity for the viewer and the ability to watch what one wants, when one wants on whatever one wants.

That was the seed for this design. What came to mind was REM’s song, “Its the end of the world as we know, and I feel fine.” So, I went on a search to find this song on the internet—I even went so far as to buy a CD of another band that covered this song. After watching several videos of the song, I decided to go with the end of the world kind of theme to some extent. If you look carefully behind the headline text, you will see a disaster scene with screaming people running from the danger. Juxtaposed to that was the image of the consumer who is viewing a disaster movie, “Cloverfield” on his television, laptop and PDA. Additionally, he is on his cell phone and VoIP phone at the same time. After the idea was set, we (the managing editor and myself) set out to her apartment to take the pictures of the TV and her then boyfriend. After the photoshoot, I returned to the office and began building the design.

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